I think I just may have tried every theme that’s available for this site that’s and I keep coming back to simple and ugly.
I’ve tried nicer looking themes with page builders and spaces for ads and all kinds of other stuff but you know what works?
The stuff you write.
If you use the image above of ramseeker from 1999 as an example you will note that there’s a LOT to choose from. Yes, it’s ugly as sin but if you wanted to buy ram in 1999 there’s a very good chance you could find what you are looking for.
Yes, there’s LOTs of ads in this example (sigh, the good old days) but there’s also a lot of content and except for the ads there’s not much else going on with the design. Links are blue, and for the odd link I would add some red.
In short, I have found that fast and simple wins. All the banner ads and images and sharing buttons don’t mean squat if you don’t have the content on the page, and if you have to link to some stuff use good old blue hyperlinks as they work well and are easy to differentiate from the text.
I think working through this is a natural progression. Of course if you are some bloggers that stick to the same design for years then that’s great but I have tried more than one theme over the years but I keep on going back to simple and easy to read.
It’s easy to get distracted by the latest and greatest theme and features but you really don’t need ads and sliders and page builders and so on. My current theme has none of that and it is about a simple as it gets. It’s fast to load and easy to read.
The only thing left to do is to hit publish over and over again.